Apr 01
In writing a press release for the launch of the Howzabout site, I found myself using much of the same language I had on the site, which I guess only makes sense, since I tried my best to boil things down to their simplest form from the outset. But when using a more “businesslike” tone, referring to Howabout as a company, I realized something was missing – a slogan.
A slogan is meant to encapsulate the essence of what makes a product or company what it is, quickly explaining why the thing was created in the first place. So after much reflection, I have identified the point of my endeavor, and I would summarize it this way: Great Ideas Deserve To Be Free.™
Recent Comments