Howzabout…

The Problem
Most cars and trucks are vulnerable to smash-and-grab theft despite alarm systems. Items “hidden” in the glove box are especially easy pickings, and previously innocuous vehicle documents can now serve as identity theft starter kits.

The Opportunity
Integrate a fireproof compartment beneath car seats for improved protection of valuables and important documentation. Rental cars and trucks seem like ideal candidates for this feature.

The Insight
The main security risk of car ownership is the break in, especially when away from home on vacation. Would-be thieves can easily recognize travelers as flush, easy targets, and it is at these times when a loss of passports, plane tickets or cash can least be afforded.

The Execution
A high-quality, floor-mounted lock box could provide vastly superior security than a typical glove box with next to no reengineering required.

The Selling Point
No elaboration necessary: people don’t like to get ripped off.

The Incidental Benefits
Would create an optimal place for a GPS device of some sort, tucked safely away in case of an emergency. Also provides a secure place to store and carry a handgun, which conceivably could keep it out of the hands of a mischief seeking teen or a true criminal.