Howzabout a Press Release?

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Being a bit anxious to get things rolling, I have written a press release announcing the launch of the Howzabout.org website and the associated blog. I intend to come up with a way to keep a list of media outlets I have sent the release, and I hope to receive suggestions for other companies to contact. Read the release.

I would ask the Howzabout community to disseminate this downloadable PDF of the site’s launch announcement far and wide. Even if you aren’t convinced that the “Million Dollar” idea I put forth here is worth pursuing, I think the potential benefit of showing the world that an idea can take on a life of its own if only given the chance is worth a few moments of your time. Who’s to say what might happen in a chaotic system like the Internet? A butterfly flaps its wings ….

Thank you in advance for your help everyone.

Sloganeering: All The Cool Companies Are Just Doing It

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In writing a press release for the launch of the Howzabout site, I found myself using much of the same language I had on the site, which I guess only makes sense, since I tried my best to boil things down to their simplest form from the outset. But when using a more “businesslike” tone, referring to Howabout as a company, I realized something was missing – a slogan.

A slogan is meant to encapsulate the essence of what makes a product or company what it is, quickly explaining why the thing was created in the first place. So after much reflection, I have identified the point of my endeavor, and I would summarize it this way: Great Ideas Deserve To Be Free.™

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